world food travel association

 

We were lucky enough to get invited by the World Food Travel Association on their #EatWellTravelBetter podcast!

Take a listen to our story – the story behind Bulgaria Wine Tours and some of the challenges we have faced while building this brand and trying to populate Bulgaria as a wine and food destination.

We talk about why a destination such as Bulgaria that had relied heavily on just a few types of tourism for a very long time has to diversify its product portfolio to be competitive, how technology is threatening culinary tourism experiences, how the personal touch and storytelling needs to be preserved in order to create an authentic experience, how food evokes memories and what else we can do to realize a sustainable future for wine and food tourism.

Listen to our podcast episode below: