The Mavrud bunch is large, winged and relatively heavy. The grapes themselves are small and spherical with thick and tough skin. Mavrud is a late ripening variety – the grape ripens around mid-October in the Plovdiv area – and it is not resistant to cold temperatures. That is why Mavrud thrives best in the warmer parts of Bulgaria with deep, fresh alluvial soils. The highest concentration of Mavrud vineyards are in its birthplace – the Plovdiv region (especially around the city of Asenovgard) and also in some areas around Pazardzhik, Stara Zagora and Pomorie (at the Black Sea coast). Recently, Mavrud has been successfully cultivated in the Eastern Rhodope and Sakar region, as well as in the Melnik area.